At KEYGroup we are proud to recognize local people or organizations that exemplify the attributes of Vibrant Entrepreneurial Organizations.
 The “Steel Heart Award” for August 2007 goes to…
Dick’s Sporting Goods for building a corporate campus that reinforces their organizational mission and helps to create a winning tradition. A Vibrant Entrepreneurial Organization understands that winning is an exhilarating experience. It sets off a cycle of success in which employees take losing personally and will do whatever they must to avoid repeating the experience. Dick’s commitment to winning is evident in their corporate vision, which states “Our mission is to be the #1 sports and fitness specialty retailer for all athletes and outdoor enthusiasts through the relentless improvement of everything we do.”
That commitment to relentless improvement also extends to Dick’s corporate headquarters, located in Pittsburgh. Even in an era of rising employee perks, Dick’s state-of-the-art campus is exceptional, reinforcing the tradition of winning with well-equipped workout facilities, extensive walking trails, a basketball court, and incomparable dining services. The “Court Street Café (named for the location of Dick’s first store in Binghamton, NY) features several stations that provide health-conscious, chef-prepared food and beverages, including take-home fare.
Creating an environment that reinforces fitness and healthy living helps Dick’s employees to remain highly attuned to their customers, as the corporation’s recent successes demonstrate. Dick’s Sporting Goods is on a pace to add 45 new stores this year, bringing the chain to more than 300 stores nationally and producing more than $2.5 billion in annual sales.
So congratulations to Dick’s Sporting Goods for creating a dynamic work environment and building a winning tradition. In sports terms, Dick’s isn’t just becoming a winner … it may well be on course to become the next great retail dynasty!
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